naCOOPKa

The largest retail network in Moravia, with more than 700 stores, needed a single digital tool to reach customers across its entire network of 18 cooperatives. A loyalty program. Special offers. Competitions. In short, everything good (pun intended: yes, that's a nod to COOP's slogan) in one place. Plus enough flexibility for each cooperative to adjust the app to its own needs.

The result is the native app naCOOPka. At the checkout, customers simply scan the card in their phone. The competition code registers automatically and a notification tells them if they've won. The app isn't just for customers, though: each cooperative can update its opening hours, store photos, or digital receipt settings, which means less paper and a smaller environmental footprint. We're also glad to mention one more part of the project: working with a great third party that handles the backend and the connection to POS systems across the whole network.

Today, naCOOPka is the main communication tool of the entire COOP network. Customers use it to find current leaflets, special app-only prices, a store map, and an overview of ongoing competitions. Thanks to user research, the app keeps evolving to fit the people who use it every day. Because they always come first.